The world changes rapidly and trends change with it accordingly. What was in vogue yesterday can attract absolutely no one today. Creating an app or website design, the main task is to create aesthetically pleasing visuals and make an interface that follows the latest trends to stand out from the crowd. The main task of any product is to make the user like it from the first glance. One of the ways to retain and attract a user is precisely a pleasant interface and an intuitive web solution. In this article, we want to share the essential UI design trends in 2020 that will help your product gain more customers and increase revenue.

1. Dark mode

ui color trends dark mode

ui trends 2020 dark mode

A dark theme in interface design has become extremely popular by 2020. Following Apple and Android, Dark Mode was implemented by other major players in the market (such as Google, Whatsapp, Instagram, and Facebook). Dark theme is popular for several reasons:

  • Saves on battery consumption;
  • Reduces eye strain and makes it easier to use for a long time;
  • Some people just like it visually.

Dark interfaces look spectacular, stylish, and elegant. However, designers should choose the “dark side” carefully, as it’s not always justified. It’s crucial to introduce the dark interface to observe an optimum contrast between the text and background. A designer should pay attention to the context (conditions of use), environment, and the device on which the interface will be viewed.

2. Animated illustrations

Movement tells a story better than words. Stylized static illustrations came out long ago. And popular messengers (such as Telegram) use vector images – stickers, which are animated with a tool such as Lottie. Now, we observe the rapid increase in the UI trends towards implementing such animation in mobile UI design or web design. Animations are much more eloquent than ordinary images: a single animation tells a whole story.

3. 3D graphic elements

3D images have been around for some time. In the past, designers tended to avoid complex 3D models in the UI for the sake of the speed, performance, and convenience. 3D has ceased to be luxurious with the advent of new browsers, and now you can create cinematic scenes for websites.

The 3D graphics in the interface blurs the line between reality and digital animation. This trend will be especially useful for companies working with complex processes that are difficult to visualize. It’s possible to look inside any technological process and achieve a higher understanding of 3D visualization.

It looks spectacular like in movies and games because 3D images only take short periods: they should be designed to create a superficial impression, not to be looked at. Together with sophisticated animation, 3D becomes a powerful design tool.

Let’s look at Google’s Play Maps Cube site where you can travel to different cities from New York to Tokyo and explore the benefits of Google maps.

user interface design 3d graphic trends

ui trends 2020 3d graphic design example

You seem to be traveling in real time to a completely different point on the planet. Isn’t that impressive?

4. Soft shadows and floating elements

This trend in UI is about creating depth. Soft shadows and floating elements add interest and depth and give your web page a “3D Lite” look. It’s not just graphics: you can use these elements with both text and photos. Taking a step further towards material design principles, designers can add a little extra style to 2D layouts with soft shadows and superimposed elements for more depth. These effects give the design a sense of lightness, as if the elements are floating on top of each other – a stark contrast to the classic, impenetrable flat design, where the layers appear flat.

Just look how soft shadows and floating elements look at one of our projects.

new ui soft shadows and floating elements trend

ui trends 2020 soft shadows and floating elements example

5. VR and AR

PwC estimates that the Virtual reality (VR) and augmented reality (AR) market will bring the economy £ 1.4 trillion by 2030. Currently, the leading augmented reality platform is the user’s smartphone. The development of AR leads to the fact that not a news feed, but a phone camera is becoming the primary way of perceiving information. The user can get interactive navigation and museums, try on clothes in their phones, or take funny photos with masks (Instagram, TikTok, Sloy). Analysts point out that users will increasingly look through their phone cameras and use lightweight AR glasses in the long term.

A cool example of AR insertion is the IKEA furniture catalog feature. Now a potential buyer can quickly understand how a new sofa or armchair will fit into the interior of an apartment, take a photo of the new setting and place an order.

Virtual reality allows users to immerse themselves in new environments for medicine, education, and entertainment. VR provides a profound and often transformative experience where the experience is difficult to compare with real life. For emotions, entertainment, and immersion, communication with each other, users will increasingly adapt to VR.

With the Bosch VR app, smartphone, and cardboard glasses, the user can visit the inside of Bosch’s “Garden of Earthly Delights” triptych, for example. It’s so easy to take and be inside the picture, isn’t it a cool feature?

VR and AR ui trend 2020

ui trends 2020 VR and AR example

6. Voice User Interface (VUI)

According to statistics published by 99 firms, 20% of all searches on Google are done using voice command, and, also, 31% of smartphone users worldwide use this technology at least once a week. That’s really a lot! It’s also predicted that “by 2020, 50% of all online searches will be voice searches.” Impressive, isn’t it?

The future belongs to the fact that a person will spell a request through a mobile device and receive everything online: search, select, buy, and solve the whole range of their needs by voice, without looking at the interface. An audio device is a new type of human-network interaction. In-depth analytics are required to identify the principles of behavior of an usual user. Still, we won’t notice how we find ourselves in this future, where everything will be decided by voice.

We are gradually moving away from graphical user interfaces (GUI) and moving to voice interfaces (VUI). It’ll be a great addition to your website UI design or application design if a person can perform a search by voice.

Starbucks has figured out how to use a voice assistant to shorten the waiting time for the order and the customer’s journey to the desired cup of coffee. You can say “Alexa, order my Starbucks” and pick up your favorite drink at the nearest cafe in a few minutes. No need to stand in line and wait for the barista to call out your name. You don’t need to go into the application, look for your usual order, confirm your choice. Just tell the assistant what you want and get your order.

7. UX writing

UX writing is based on two simple principles: to navigate a user to achieve a particular action. Who are UX writers and how do they differ from ordinary copywriters? Copywriters write to attract new users – tell them about the product and motivate them to try it. UX writers write to keep these new users and create a user experience that people will enjoy. And all this they are making with words. The task of a UX-writer is to create a good user experience from the first second the user entered the site or opened the application.Together with designers, they create interfaces as we see them.

  • readers can forget the content, but they will remember the emotions they experienced while reading for a long time, therefore UX texts should be emotional, inspiring and vivid;
  • UX writers tend to work in a team of UX designers, not copywriters, so they have a closer relationship with developers, sales and marketers;
  • UX-text is a thoroughly constructed text that is written many times, rewritten and constantly subjected to A / B testing until it becomes perfect;
  • UX writers use not only the writing experience, they need to be able not only to convey information from the client to the reader, but also to become a cool interlocutor with whom clients would like to continue communication.

The difference between UX copywriting and editing is the amount of work. Copywriters create a text that the user sees, while editors analyze and transform the text, making it simple and understandable for humans. Using this trend, you will make it much easier for users to understand your product.

new ui UX writing trend

ui trends 2020 UX writing example

Do you think you have a UX problem? Maybe then you should read our article about UX audit and how it can help solve the problem with your business.

8. Oversized typography

Giant fonts and large oversized lettering will set 2020 designs apart. Large typography with compact laconic headings won’t wreak havoc on minimalist designs or on mobile screens. For example, an enlarged caption do the following:

  • Catch eyes
  • Create interesting visual deformation
  • Create design more determination

Just look at how unusual large letters look in the design of our eсommerce website design.

ui trend 2020 oversized typography

ui trends 2020 soft shadows and floating elements example

Summing up

The year 2020 is projected to be a period of active integration of different User Interface trends and their usage. Designers have many interesting techniques to learn and practice.
Remember that being in a trend isn’t just about knowing and using trends. It’s very important to apply these techniques to create a consistent style that will be winning and recognizable for the company. But still, one of the most important tasks remains the following:to choose a convenient and necessary web design team that can help you with the design of your user interface.

Contact our studio, and we will be glad to help you create a product including all major UI design trends and tendencies for 2020.

You can see our impressive projects on Dribbble, as well as the list of services we provide.