When we think of a designer’s job, we imagine working in front of a monitor. But few people know how much detail this profession involves.
Before your product is ready, be sure to go through more than one step, one of which is the strategy. To get the most accurate result of the user experience, it’s necessary to find the common ground between the user and the brand. This is what the UX designer does. When creating a product, they look at the user as the central object. And based on this research, a strategy is built.
In this article, we’ll discuss all the intricacies of the UX design strategy, who needs it, and its main stages.
What is a UX strategy?
Taking these words separately, strategy is the long-term plan of actions to achieve something. UX is the user experience that comes from the user’s interaction with the app or site.
UX strategy is a long-term, but at the same time, flexible plan of action to identify all possible points of juxtaposition between the user and the primary product. In other words, the UX strategy is the intercrossing of UX design and the company’s business plan.
Therefore, the UX strategy gives you a guarantee of creating a successful digital product.
Who needs the UX strategy?
Let’s use the different situations to figure out when you need a UX strategy.
A group of products requiring a single strategy
When several different products are produced within the same company, they require a common strategy that satisfies the individual development teams.
What does this mean? When a company releases several products from a single “ecosystem,” their touchpoints affect profits. In such cases, creating a unified UX strategy is essential.
That means that each group of product designers worked directly on its product. This misleads customers and doesn’t bring reasonable profit to the company. In such cases, the company should hire a person who will develop a unified strategy for all product teams and serve as a central link. In this way, all components of the “ecosystem” adhere to a suitable UX strategy and have a cohesive user experience, which brings the company concerted efforts and more profit.
Also, you can read about UX writing and why it is important for your future project.
Strong competition exists
Suppose you decide to launch a product in a sphere that has leading competitor manufacturers. In that case, you need a UX brand strategy. It will give you a foundation and particularities of action for the market.
Improvement MVP (Minimal Viable Product) to the OVP (Optimum Viable Product)
Often world-renowned companies take MVP’s policy. But why do they choose this path? Launching an MVP is much easier, less costly, and less risky. But this kind of product is only suitable if you are introducing something completely new. You haven’t competitors in the chosen niche, and you have limited time and resources to launch.
It makes sense to start with MVP, but if you have strong competitors, you aren’t a new person in this field and can get extensive data about customers and analyze the target audience. In such cases, developing a UX product strategy comes to the rescue. It will help you build your product to OVP standards, thereby taking it to the next level.
Discussing what a UX strategy is and who needs it, we move on to the next point: defining the UX strategy.
But if you still have a question, contact us, and our designer from Gapsy studio will help you. Look at the services we provide.
How to define the UX strategy?
Three essential questions to ask yourself before building a UX strategy:
- Where is your product’s current state?
- What do you want to achieve?
- How do you want to accomplish it?
Suppose you break these three questions down into paragraphs. In that case, the 1st stage is discovery, the 2nd stage is a UX strategy roadmap based on user analysis and validation, and the 3rd stage is defining.
Where are we now?
To know where to go, you need to understand where you are.
First of all, you need to determine the quality of the product, analyze your target audience, and find out about your competitors.
This indicator helps determine how good your product is. Does it adequately serve users and solve all their problems? It also determines its ability to compete in a large market.
There are the leading indicators that will help check the product in all aspects.
- Customer Lifetime Value (LTV);
- Customer Acquisition Cost (CAC);
- Customer Conversion Rate;
- Average Revenue Per User (ARPU);
- Churn Rate;
- Monthly Recurring Revenue (MRR);
- Bounce Rate;
- Dwell Time.
Target audience analysis
Creating or improving an existing product begins with the understanding of the potential customers’ needs.
Thus, studying the target audience gets the UX strategy fundamentals. There are quantitative and qualitative researches.
Quantitative research aims to segment the audience or recreate the user trip through a site or app. Here are the main types of quantitative research:
- Survey Research;
- Descriptive Research;
- Experimental Research;
- Correlational Research;
- Casual-Comparative Research.
Also, there are qualitative researches. Its main task is to answer the questions: Why did the user behave this way and another? What is their motivation?
There are different techniques of qualitative research:
- Focus Groups;
- Ethnographic Research;
- Case study Research;
- Record Keeping;
- Observational Techniques;
- Grounded theory.
This process involves identifying your potential competitors, their strengths, and weaknesses. You can perspective your product in such a way, assessing its advantages and disadvantages compared to your opponents.
What do we want to achieve?
After the research, you need to define goals and business objectives.
A visual map based on user analysis can help you at this stage. And the UX strategy framework is the construction of the architecture of the application and the interface. It’s worth considering all the data obtained earlier of all possible points of contact between the user and the product. A good technique would be to build a map of the user journey.
How do we want to accomplish it?
At the key stage, you gather all the information and already have a clear plan of your UX strategy put into action.
Don’t forget to check your work with guiding questions:
- Is the user comfortable navigating the app?
- Is it useful?
- Does it accomplish all the goals set at the beginning?
It’s time to summarize. UX strategy is great for you if you want to take your production to the next level. It will serve as the basis for defining and coordinating your actions. It will help you learn more about your target audience and your direct competitors.
Do you need help in creating a UX business strategy? Our experts can help you. Contact us and our designers from Gapsy will go with you from creating a high-quality UI to website design that will envy all competitors. Check out the finished projects on Behance and Dribbble. And also take a look at the services we provide.