Web 3.0 UX Design. Creating the Decentralized Future

Decentralized technologies exploded in the last few years, and Web3 adoption is expected to increase by 50% over the next three years. But still, Blockchain, NFTs, and De-Fi create an entirely new universe for users. Web3 is here to stay and continues to integrate into our lives. The evolution of the Internet, where users have more control over their data, has begun. Web3 UX design allows more people to become part of this phenomenon. Today we’ll cover all the essentials for designing a successful Web3 platform.

Web3 refers to the third generation of the Internet, which aims at decentralization. The main idea behind Web3 is to create a more open, transparent, and secure Internet that isn’t controlled by any central authority.

Blockchain technology supports Web3 technology – a distributed ledger that records transactions and stores data across a network of computers. Blockchain technology enables the creation of decentralized applications (dApps) that can run on a decentralized network, eliminating the need for intermediaries like banks, governments, and other centralized authorities. Along with decentralization come issues like anonymity and security, which are constant discussion topics in Web2. 

Web3 has the potential to improve the user experience in several ways significantly:

• Better security. Customers can be assured that their data is not controlled or accessed by a centralized entity, leading to greater trust in digital interactions.
• Faster transactions. Web3 platforms use cryptocurrencies or tokens as their native currencies, reducing transaction fees and processing times. It leads to a more seamless customer experience, especially for cross-border transactions.
• Greater data control. Web3 allows users to decide who can access it and how it can be used, resulting in a more personalized customer experience.
• New business models.  Web3 platforms enable new business models, such as decentralized autonomous organizations (DAOs), providing customers with new ways to interact with companies and participate in decision-making processes.

Interactions have their strengths, and each creates a unique user experience. Web3 is still a relatively new topic for people, so UX design must convey information concisely. It enables users to interact with Web3 technology in a variety of ways.

Text-based interfaces

A text-based user interface (TUI) is an interface that is navigated by typing out commands rather than using a mouse or touch screen. One common type of text-based interface used in Web3 is the command-line interface (CLI) that interacts with the blockchain via the node. The CLI allows users to interact with the blockchain directly using text-based commands. Developers, node operators, and other advanced users typically use this interface.

These interfaces enable users to interact with the blockchain and manage cryptocurrency wallets. Text-based interfaces can be combined with other types of interfaces, such as graphic user interfaces or web-based interfaces, to provide users with various ways to interact with dApps in Web3 UX design. It helps ensure the dApp is accessible to users with different technical expertise levels and preferences.

Graphical user interfaces (GUIs)

A graphical user interface (GUI) is a user interface that uses graphics, icons, and other visual indicators to interact with software applications. GUIs provide users with an intuitive and easy-to-use way to interact with computer systems and software applications. 

Web3 GUIs are designed to be secure and transparent, providing users with access to the full range of functionality of a blockchain application while maintaining the integrity and security of the underlying blockchain. For example, a GUI in Web3 UX for a cryptocurrency wallet allows users to send and receive funds, view transaction histories, and manage their wallet settings. 

GUIs design requires an in-depth user experience principles understanding. Security, performance, and transparency are the basics of Web3 GUIs. These factors must be considered when creating a Web3 UI/UX.

Web-based interfaces

Web-based interfaces are a common type of interface used in Web3 UX design. Web-based interfaces are web applications users can access via a web browser. 

Web-based interfaces in UX Web3 include:

• Decentralized application interfaces. These interfaces allow users to interact with the dApp, view their transaction history, manage their account settings, and perform other functions.
• Wallet interfaces. Web-based wallet interfaces let users manage their cryptocurrency assets and interact with the blockchain. Users can perform operations with their wallets like viewing balances and sending and receiving funds.
• Exchange interfaces. Exchanges allow to buy and sell cryptocurrencies and other digital assets. They typically include features such as price charts, order books, and trading interfaces.

The variety of web-based interfaces may range depending on your Web3 application. It’s crucial to instill trust in this type of interaction and provide users with the necessary knowledge. 

Gapsy provides plenty of UX/UI design services.

As with any new technology, significant user experience challenges need to be addressed to ensure widespread adoption and success.

Security and privacy concern

Security and confidentiality are substantial challenges in Web3 UX design. Because of the blockchain protocols' invariability, any user transactions are permanently registered in a public ledger. Web3 applications involve the management of digital assets, requiring high levels of security. Users must understand how to keep their private keys safe, avoid hacker attacks, and use the application securely. 

The transparent nature of the blockchain can make it difficult to maintain privacy. Web3 UX design should contain interfaces that provide users with the necessary privacy controls, such as managing personal data and controlling who can access it. Additionally, the data collected in Web3 applications can easily leak or be accessed by unauthorized parties if not correctly secured. 

Web3 UX design must prioritize privacy and security to reduce the risk of these issues. Users have control over their data and can interact safely with Web3 applications this way. Instilling confidence in your Web3 platform is vital, as many users may be aware of possible problems when using dApps.

Limited accessibility to dApps

Limited accessibility to dApps can be a significant issue for users in the Web3 ecosystem. There are several reasons why a user may have limited accessibility to a dApp, including technical barriers, connection issues, and geographic restrictions. 

Technical barriers can arise due to the complexity of the technology involved in Web3. Users should have a particular technical expertise level or familiarity with blockchain to use dApps. Additionally, decentralized applications may require specialized hardware or software that is not widely available or may only be compatible with specific operating systems or devices. 

Overcoming this problem can help a coherent onboarding. It leads us to the need for a direct Web3 user experience. Easy-to-understand interface guides users through all the processes, allowing them to explore the platform easily. 

You may be interested: DeFi Design.

Complex user flows

User flows involve multiple steps or interactions between a user and dApps on the blockchain. Web3 is a complex topic, even for experienced users. The decentralized nature of blockchain technology makes user flows more complex than traditional web applications.

In a decentralized system, various components have different protocols and standards. It makes it more difficult for users to interact with additional features, as they may need to use other wallets or interfaces for diverse dApps. 

Back to security concerns, decentralized systems rely on cryptographic security mechanisms, such as digital signatures and public-key encryption, to ensure the integrity of the transactions. These security measures can add steps to the user flow, such as verifying digital signatures or managing private keys. 

So how to improve Web3 platforms' UX design to overcome the challenges listed above? Let’s continue discussing it.

A high-quality Web3 UX impacts users’ perceptions of a decentralized web. Let’s look at some main principles of a successful design.

Design intuitive interfaces

A user-centered approach to the Web3 UI/UX design is fundamental. Clarity, simplicity, and ease of use are your best friends in the design process. Begin with identifying your end-users. Web3 is only getting explored by users, and knowing the target audience is your strength. 

Remember that people with different Web3 backgrounds and awareness levels will use platforms. Conduct user research, create user personas, and map out user journeys to understand the logic behind their interactions. 

Make everything to help users understand how the platform works. Education won’t be redundant. It’s your concern to guide users through the processes and ensure a pleasant experience.

Gapsy has experience designing the NFT website that allows users to order custom-made NFT prints easily. The streamlined interface we created is intuitive, helping users understand the workflow. The design makes the user experience more enjoyable and engaging than before. Check the complete project presentation on our Behance.

Simplify user experience

Web 3 UX can simplify complex interactions by breaking them into smaller, more manageable steps using clear and concise language. Aim to streamline workflows and minimize the steps required to complete a task to facilitate the user experience. 

Users are more likely to feel confident using interfaces that are familiar to them. Сonsider using expected UI/UX patterns, such as buttons, checkboxes, and dropdown menus, to help users quickly understand how to interact with the system. It may help you to get more people on board. Using Web3 applications shouldn’t feel uncomfortable. In addition, minimize users’ cognitive load. Avoid using technical jargon and explain it if needed. Otherwise, users will be overwhelmed by the amount of unknown information. This way, you create a smoother experience, integrating Web3 into everyday life. 

Learn more about our web design services.

Make essential tools accessible

User-friendly navigation helps users explore the platform to the fullest. Prioritize critical features in the order of their importance. Basic elements should be strategically placed to be visible and easily accessible. User journey maps can help you understand user goals. Create navigation accordingly to this research. Visual hierarchy is key to directing users' attention to the most vital interface parts. 

Don’t forget to test the Web3 platform layout. It’s critical to ensure the navigation is practical and easy to use. Testing the design with real users and using feedback to make iterative improvements over time is better. 

Read also: 6 Ways How To Improve Website Design.

With the evolving number of Web3 platforms, grows need for a qualitative Web3 UX. The importance of creating intuitive and user-friendly interfaces cannot be overstated, as it’s crucial to onboard new users to the world of Web3. Furthermore, designing for Web3 is about developing functional interfaces and instilling trust and transparency between users and their applications. 

Gapsy Studio will help you create a user-centered design for your Web3 platform. See more of our works on Behance and Dribbble and contact us for future collaboration. We’ll provide you with high-quality services and develop the design of your dreams!