We are now at the turning point of the Internet revolution, the so-called web 3.0. Just imagine a new type of internet that not only understands what you type in a search engine but understands what you ask for it, whether text, voice, or otherwise; in which all the content you consume is more tailored to you than ever before.
There are quite a few clearly defined frameworks in representing what web 3.0 is. Therefore, in this article, we would like to open the curtain and introduce you a little closer to a new stage in the era of the Internet web design 3.0; what will it look like, and how will it change our lives?
What Is Web 1.0, 2.0 VS 3.0?
Let’s jump back in time and look at how Web 1.0 came about, how the Internet itself was born, and how it evolved into 2.0.
The time of the appearance of the Internet can be considered the middle of the 60s. It was then that the most external computer networks began to be created, the development of which was carried out by small groups of scientists and the military. If the simplest protocols that described the interaction between computers on the network worked, it was already successful. However, these technologies were not in the public domain but only available to a narrow circle of specialists. Users of such networks could communicate by exchanging simple text messages, and only after a while, they learn to send each other the first electronic letters (e-mail). However, the commercial application of such developments was not even considered.
Such technologies could not remain in a closed format for a long time: many of the scientists were interested in technologies for telecommunications, and soon the guys from the Center for European Nuclear Research (CERN) became interested in the Internet, and specifically, Tim Berners Lee, who proposed the concept of the World Wide Web (WWW) – The World Wide Web.
The World Wide Web is a network of computers connected, which exchange data. However, they can be on different continents. It became possible to consider the Internet itself as a physical space where such agents exist. The World Wide Web was a relationship between participants in the network.
When the WWW appeared, there was no such term as Web 1.0. The term Web 1.0 originated shortly after the advent of Web 2.0. That’s how the legacy technologies that predate Web 2.0 came to be called.
To understand what the Internet of the times of Web 1.0 was like, let’s go back to the early 90s of the last century.
In a technological sense, these were the simplest HTTP and URL protocols for connecting relatively weak computers; the software only allowed the creation of simple, static sites, which constituted the main content in Web 1.0 – these sites were straightforward, barely adapted for reading only.
During Web 1.0, there was no video and audio streaming (their appearance should be attributed to a much later time), there were no social networks yet – there were only the simplest chats based on the IRS protocol.
The Internet became more and more attractive to users, and the so-called era of Web 2.0 technologies began to emerge.
After the Browser Wars and the advent of content during the rise of Web 1.0, a lot of money began to pour into this area. Tech giants such as Google, Microsoft, and Apple entered the market to introduce their browsers a little later.
At the same time, the content itself became more and more complex. As a result, the developers have concluded that the Web 1.0 paradigm is no longer able to meet the growing needs of users.
In addition, technologies began to appear that either replaced the old ones or did not exist previously in Web 1.0. For example, streaming audio and video. Youtube and social networks such as Facebook appeared, where audio and video content gained increasing popularity and approval from users.
Analysts and historians associate the emergence of the updated Internet version 2.0 with the collapse of dot-coms: this is a long period from the 2000s to the present. However, if we compare Web 2.0, which has existed for almost 20 years, and Web 1.0, which has existed for about ten years, the question arises: does Web 2.0 work stably, and all protocols solve their problems qualitatively?
Let’s figure out what the leading technical solutions work in Web 2.0 and what problems they face.
To begin with, at present, Web 2.0 is still bound by the HTTP paradigm and works with the help of URL format hyperlinks and DNS addressing – one of these technologies came to us from the mid-80s of the last century, the other from the 90s.
Internet technologies of this kind are based on centralized solutions. Their implementation and application are carried out through a central server. Users apply with a request, after which the server indicates which of the addresses on the Internet contains the requested content.
The number of DNS servers is limited. There are more and more users on the Internet. The DNS servers need to handle an increasing number of requests, resulting in delivery speed problems or data unavailability. This situation may lead to the fact that the Internet will technologically approach its speed limit shortly. Perhaps this will happen in a year, in the worst case, in the coming months or days.
We see the rapid success of Web 2.0, but we forget that this success is closely related to the commercial success of the technology corporations that control it. They control data, servers, cloud storage, and even regular providers.
Corporations can not only dictate their terms to users, but they can also influence the Internet itself, exposing it to the risk of falling into strict censorship. Moreover, they can easily segment the Internet based on geopolitical features. However, such segmentation can be carried out not only by technological corporations or governments. It is already capable of individual individuals with a sufficient amount of resources.
With the success of the marketing terms Web 1.0 and Web 2.0, people began to think about replacing the existing paradigm. In addition, users and developers face several problems that can’t be solved with simple integrations.
Most likely, they will have to be solved fundamentally.
So What About Web 3.0 Design?
Developers began to think about what Web 3.0 would be like in the early to mid-2000s. They believed that the Internet should be semantic, i.e., both humans and robots can work equally well in it. The latter will understand what is essential to people relationships built between requests.
However, this concept did not receive broad user support and remained within the scope of research theories. Later, after the advent and spread of blockchain technologies and distributed ledger technologies, developers began to talk about the fact that Web 3.0 should be built on the foundations of the blockchain.
Launched by former Ethereum CTO Gavin Wood in 2014, the idea envisions a new Internet generation. Our team has identified a few of the critical components that Web 3.0 should have:
- Content addressing;
- Consensus calculation;
- Crypto Personality;
To get content, it is not necessary to know exactly which server it is located on. There are already technologies such as IPFS, Swarm, Dat-protocol, which in the link itself describe the content itself, where it is located, and how it is delivered. Unfortunately, such links look like a regular hash and are not very readable. Still, we expect that in the future, in a renewed Internet, this paradigm will be justified, and content addressing should replace the HTTP paradigm and URL standards.
In its current state, Blockchain is more like a simple database that lacks such a small detail that can turn this database into an intelligent knowledge graph.
In Web 2.0, there are giants like Google with their idea of indexing data. So, de facto, more and more users depend on Google and how it indexes and evaluates (ranks) sites.
It should be noted that Google itself no longer understands precisely how their machine works and how data is ranked, and this can turn into such a disaster, the consequences of which cannot be predicted.
To avoid this, it is proposed to organize decentralized solutions, using, for example, Cosmos and Tendermint technologies that can index the Internet and form a knowledge graph built on blockchain technologies. These technologies can provide users with access to data generated based on the pure interest of people or machines, without interference from advertising corporations, without censorship, and other factors.
Cosmos and Tendermint are existing technologies, ideas describing how blockchains interact and come to a consensus in a distributed knowledge graph.
The knowledge itself is the information extracted from the facts – precious data. We would like to store such data in decentralized registries on the updated Internet. Synchronization between them and information on how to update this knowledge (how to expand this knowledge graph) should be handled by protocols similar to the Tendermint protocol in the Cosmos blockchain.
With the development of such concepts, many solutions will appear. This is not only our attention at the moment. Recently, Google has also become interested in this issue, and it is difficult to say who will solve it first.
In the current Web 2.0, most users leave considerable information about themselves and their actions after staying on the web. It has to do with the very architecture of the Internet.
With the advent of the blockchain, users were finally free. The time is coming when it will be possible to make payments using applications and databases anonymously.
We assume that such a situation in the future will lead to the fact that in Web 3.0, there will be no personality of an individual, but only a cast of his character (avatar), representing a set of data in the blockchain. Moreover, such a crypto-personality can be not only a person. It can be a robot or any other organism, in fact, any form of life.
Web 3.0 should be as decentralized as possible and beyond the control of corporations so that users can freely access, modify and multiply data on the network. In such an architecture, users have the right to decide whether to leave the information about their search queries or not, to receive advertising or not to receive, without the opportunity to earn on it.
We are now seeing the first of the attempts to create web3 browsers. There is already a sensational MetaMask, a browser on Ethereum, Mist, a client for working with the Parity node, Brave, and others. These browsers are already creating a vision of a renewed Internet. The problem is that they are all dependent on the existing Web 2.0 in one way or another.
Web 3.0 design: A Complete Overview
How can your site meet the new Web 3.0 requirements? Everyone agrees Web 3.0 does exist, but its decentralized and semantic web vision is still far from being realized. However, some features are already well implemented in our standard web interface.
As an experienced web design company, Gapsy is constantly working to create more efficient and successful design and development solutions. And that’s how we’ve identified some specific trends that will be essential for your website to succeed in the Web 3.0 world. Here is a complete list of them:
Designing the Internet-based on artificial intelligence (AI)
The goal is to create smoother and more user-friendly web designs that free the user interface. We need to start with the right type of data and a solid analytics system to make such a website.
Using artificial intelligence frameworks, designers, and developers in the future will better understand what look and feel the target audience wants from web design trends 3.0. Based on various data such as age, gender, location, occupation, and more, experienced design agencies will pinpoint design requirements. Using data to develop an effective website is already a common practice. But in the future, it will be the industry standard.
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We can’t talk about AI in Web Design 3.0 without ADI, also known as Artificial Design Intelligence. We believe that ADI, the scourge of web designers worldwide, will soon become a success. But remember, ADI will not replace human designers. It’s just a tool that will simplify the design process.
ADI systems are not the end for designers. With ADI, web designers can reduce the repetitive tasks they have to do, creating truly dynamic web designs that offer a better user experience.
Website optimization for the Semantic Web
If we are interested in how Web 3.0 will affect business, we must consider the Semantic Web.
The largest Web 3.0 USP will provide more contextual search responses than generic keyword-based results. And to succeed in such a scenario, your website must be well optimized with smart voice search features.
For example, when we use the word “mustang” in a search engine, we get results mostly related to the Ford Mustang, the famous car. But the mustang is also an animal. The Semantic Web will understand the difference in keyword usage and provide relevant results.
Because traditional search methods are changing rapidly, users want the Internet to understand what they mean in their queries, not their search terms. To do this, it is recommended to use rich data sets about target users and structured data for web design 3.0.
The power of web technologies for AI-based data analytics allows us to focus on the finer details of end-users, better understanding the context of their search activity. For example, imagine an end-user looking for a budget smartphone online. Search engines will display phones that match their activities perfectly by gaining a better experience of phone usage and what actions they most often do.
Structured data is expected to be the key to the semantic web in the future. This is a solution used to label data within a piece of content. This labeling practice allows search engines to understand the data better and provide more contextual search results.
Chatbots providing extensive support for the Semantic Web
We have already discussed Web 3.0 features such as the Semantic Web and its impact on web design. However, there is another side to creating a semantic experience on the web: chatbots.
You probably already have a chatbot on your website or plan to integrate one. Modern chatbots are better. They can provide a lot of information and help users. However, this is far from what a person could do. That’s why, when integrating a chatbot, make sure your partner web design and development company is using the latest technologies like GPT-3.
Generative Pretrained Transformer 3, also known as GPT-3, is a trained AI tool. This means that, unlike traditional AI-based chatbots that learn as they go, this text generation algorithm is already trained with the required data. It can create any content that has a language structure. This means that using such technology to run a chatbot on your website will bring you closer to having your website compliant with Web 3.0 standards.
Web 3.0 Design Is Almost Here, No More Time to Wait!
The answer to the question of Web 3.0 design shows that the Internet will be capable enough to help us find the right search results for our queries in the future. Furthermore, a susceptible AI/ML-based Internet will provide a fairer online experience, unaffected by the friction of today’s web. And to be a part of this hassle-free network, your online business platform needs to change dramatically.
To fit into this utopian world of the Internet, your site needs Web 3.0 design trends. Using the aspects mentioned above of design and development will make it easier for you to get the most out of this next era of the web revolution. And Gapsy will help you match any flow of time and various trends. So leave us a request, and we will contact you for further cooperation.