Illustrations(of various kinds) are powerful and essential tools that enhance the user experience and make the interface attractive and useful. For example, according to a study by the BuzzSumo team, among more than a hundred million news stories on Facebook, news with pictures had 2,3 times more engagement than those that had the text only. This is impressive, isn’t it? You’ve probably noticed that you pay attention to some exciting picture much more often than to a monotonously written text. Paradoxically, you may not even be interested in the topic of this picture. Still, all of you pay attention to it just out of interest.
The phrase asserts that “… a picture is worth a thousand words” is still relevant today, acquiring more and more shades of meaning with humanity’s progress. People are always attracted to visual images. It is recognized and understood faster, and even more, it can satisfy not only informational but also the recipient’s aesthetic needs. With that in mind, let’s look at some of the illustration features from a modern UI / UX design perspective.
Graphic design illustrations used as part of the interface should become a working functional element. When deciding to use any type of illustration on a screen or web page, a designer must carefully consider how to get the most out of their vast potential. In most cases, an illustration becomes an effective way of presenting a piece of information to the user faster and easier than with text. Different user needs can be satisfied using illustration in the layout, so it is prevalent in various user interfaces.
Still not convinced that images are incredibly important for each design? It’s not true! That is why in this article, we would like to tell you how important and what impact images have on the design of your product and your business in general. Sit back, and let’s dig a little deeper into the visual theme!