There are over 1.5 billion websites on the world wide web today. Every day, hour, minute and even second their number increases several times more. Some of websites are inactive, while others are used every day and people cannot imagine their life without them. Although there are already a lot of websites and the competition between them is very big people still want to create something of their own and introduce new ideas to the world. And the main question is how to make web design so that people will like to use it every day?
What is website design in general?
Everything about your website such as content, the way it works, and the way it looks is determined by the website design. Web design in general is planning, conceptualizing and building files that defines colors, text styles, structure, graphics, images, interactive features that your visitors will use and see. Professional website design can help you to make your business more popular and profitable.
Combination of all the information blocks and creating a pleasant impression on the visitor is one of the main tasks of website design. In fact, the website creates the first impression of your site and helps the visitor to understand at a glance what awaits him here . Properly made web site design is one of the most important factors that determines the traffic to your web page.
Good visual design, exclusivity and originality, as well as compliance of the site with technical requirements are basic web design principles and keys for its success.
Importance of website design
According to a study from Google, it only takes 50 milliseconds (that’s 0.05 seconds) for visitors to form a first impression of your website. That’s why it is so important to make the website design attractive and interesting to the user. Indeed, if a visitor does not like something from the first seconds and if nothing hooks him, then the probability that he will not read and browse this site is very high. Your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line. Web design elements should be attractive, but not intrusive, not catchy. Users come to the site for information. So one of the main goals of web design is to emphasize this information.
Website design planning
How to make a good website design? It all starts with the first phase-website design plan. If you start creating web design without a plan, this can lead to a loss of time and money.
Usually Gapsy Studio designers follow web design plan which consists of such items:
- Before we proceed to the designing stage we discuss the project with our customer to understand his or her requirements;
- We discover what brand the website should promote (a website that promotes sales or the customer simply wants to attract more attention to the brand)
- Then, we study the features that a future website should contain, to determine an approximate design. Also, we should know the target audience of the future website provides the audience with what they exactly want.
These website design tips will help us to build a good-looking design and avoid unwanted mistakes and revisions. You can also look at our web design services here.
Website design goals
To understand why you need a website you should answer these questions:
- What is the website dedicated to?
- What tasks should it solve?
- How do you plan to promote the website?
- What structure website should have?
- Which content is planned to be placed there?
Different types of website design
You should decide what this website will be like before embarking on web design process. There are lots type of sites in website design scope, but most often are created such kind of sites: landing pages, corporate, online stores websites, blog, portfolio, saas.
It’s a one-page site which purpose is to quickly and efficiently sell a product or service. As a rule, landing pages are distinguished by their bright design and the presence of one or more blocks in which the user is invited to leave their contacts for communication.
This is a site that broadly represents a company on the Internet. Having visited the site of any company known to you, you will see a description of the company there, a list of their services, their advantages and much more. The complexity of corporate sites can be very different, it all depends on the requirements of the customer and the size of the business.
These sites are familiar to each of you: AliExpress, Amazon, Taobao and dozens of other similar sites. The main challenge to the designer here is the amount of information and goods, as well as the design of the order page.
The website design of the online store must comply with the AIDA system, that is, a model of consumer behavior that describes the sequence of events leading to the purchase decision: attention → interest → need → action.
This is a website with regularly updated posts containing text, images or multimedia. A blog can be either as a separate site or an additional feature of any other site. It is very popular to have a blog nowadays so major brands and businesses have their own blog on their sites.
The main blog specificity is that it should be easy to read, so you need to work on the text (it should be informative and readable, without too much redundant information. The text should be in the correct font, size and spacing).
Portfolio site is a small presentation of an individual person or team which shows his talents in a certain field. A creatively executed project designed to reflect the entire experience of a specialist and to show his skill. The main element is the work performed. A designer, photographer, artist, webmaster, can reflect their own work in such a portfolio.
The portfolio usually indicates personal data, links to social networks and necessarily customer reviews, so that a person sees the responses of other users. Portfolio can also be divided into blocks by category for convenience.
SaaS(Software as a service) is such a form of the site, or rather, the cloud service model, when subscribers have access to ready-made software and use it by subscription, which is fully serviced by the provider. The user manages the application, providing access to customers through a mobile application or web browser. The most famous example of saas is the Google docs. You are provided with online storage of documents that you can share with other users.
Website design competitor research and references
When you have decided on the topic, type and purpose of the site and made an approximate plan, it’s time to carefully study the competitors. When you study competitor websites pay attention to where and how information is located, what site structure and functionality is implemented. After analyzing a couple of dozens of sites, you will probably see the common features and patterns inherent to sites of the desired subject.
The visual component of the site is one of the most important tasks of the designer, because the site should be not only convenient, but also beautiful. You need to choose the fonts, the main shades, think about the design of the blocks, the organization of information on the page.
If you are new to design, doing it yourself is a dubious decision. It’s best to find examples of sites that you like and adopt some ideas. Just do not redraw the site you like completely – this is an open plagiarism. We recommend that you to make a selection of a couple of dozens (or more) sites of related topics, the design of which you liked. You can find many good examples on Dribbble for example. You need to stand out somehow to be competitive, so it’s better to turn to professionals who know a lot about their work and you don’t have any problems in creating a website design.
Web UX design
After you have decided on the concept of your website it’s worth starting directly the creation of this design. Here comes the ui/ux web design. In order to understand more precisely what it is, you can read our article about ui and ux difference.
Would you like to know what UI and UX mean in web designing and understand its difference? Then you can take a deeper look at our difference between ui and ux design article.
You should develop an understanding of what the site design should be by this stage. It’s time to think about how to make it. First, we need to create the so-called “skeleton” of website-wireframe. Wireframes provide a framework for the site’s visual design and content elements keeping , and help reveal potential challenges and gaps with the sitemap. Even though a wireframe doesn’t have any final design elements, it does act as a guide for how the site will look like n the end. It can also serve as inspiration for the formatting of various elements. UX is a very important part of creating a design, especially if you have more than just a landing page. Since website usability is very important for retention rate.
Previously, only Photoshop was used to create wireframes, but the modern designer has much more website design tools. Now there are a huge number of helper that will easily create wireframes for you exactly the way you want. Among those wireframe web design apps, we recommend Sketch and Figma.
When you choose a program to create a site, think again about your goals. If you need a small site which will not promote your business, then you can create it by yourself. A home-made website can be very useful at first if you want to try to create it by yourself, but it will not give you either brand recognition or high lead conversion. If you plan to reach a higher level and reach some business peaks, then it is better to turn to specialists and professionals in this business who have extensive experience in this and they know exactly what it takes to create a good looking, neat and responsive website design.
Website design content creation
Continuing the web design process you should also create written content-one of the most important website design elements.
First, it worth telling that content attracts and makes readers make the actions that fulfill a site’s goals.
Too long, boring and lifeless text will rarely hold the attention of readers. It’s important to create content that’s fast, intriguing and exciting, which will also make you jump to other pages. Even if you have a lot of content, you should break it down properly into short paragraphs, complementing it with visually beautiful illustrations and elements. Content also contributes to SEO (search engine optimization).
For proper site operation, you need to find the right words and phrases. Well-written content, informative and accessible correct words are better perceived by search engines and make it easier to find your site.
Website UI design
Step by step website design process requires more and more details. The next step is to create the visual style for the site-web ui design. Before embarking on UI design, Gapsy Studio designers usually provide their clients with a moodboard. Moodboard is a kind of preview of future design. It helps to present and coordinate the client in visual components of the project:
- Photos or illustrations
- Color schemes
- Slogans or headlines
- Logos of the company of the customer or the promoted product
- Icons, buttons, patterns
In general, you need to include all the graphic materials that will clearly make it obvious what the spirit and mood of the project will be. All elements are collected in the form of a collage on one board.
Images are becoming very important in web design compared to previous years. Your site will gain a more professional look and can gain more trust if it contains high-quality images.
The number of clicks and engagement is what increases visual content. In addition to making the page easy to read, images also improve text and can convey important messages.
Illustration design also has great advantages in design. Illustrations allow you to personalize your brand and create a unique image that will make your brand unmistakable. Illustrations, especially hand-drawn ones, will make your site unique. In addition, they will be crafting (handmade) – and this is now in fashion. Users will immediately understand that real people worked on the site, put their soul into it, tried.
The illustration may not even fit within the meaning, but be executed with such a sense of style that it will decorate any resource. And certainly will attract the attention of visitors.
To get high-quality photos, it is best to turn to professionals in this matter. And also remember that massive images can seriously slow down the site. You should also make sure your images are responsive to your site i.e they are suitable in size and resolution for any type of device that a person uses.
If you succeed in doing web interface design correctly, it can well affect the success of your site. Keep the following facts in mind designing your interface:
- make your interface simple
- use common UI design elements
- when creating a page layout, be purposeful
- color and structure should be used strategically
- use the right typography
Our designers from Gapsy Studio also use ui kit for projects. In simple words, the User interface kit is used to simplify, unify, and have an integrated approach to creating large projects. It not only allows you to quickly and accurately create each next page using components and modeled on the previous ones, but it is also the main design document of the project, with which everyone is checked: designers, layout designers, developers at each stage of work on the project.
Web design prototype and testing
Once the site has all its visuals and content you can prototype your website. Website design prototype is interactive demo of a website. It is used to collect feedback from interested project members in the early stages of working with the project, before final development.
The prototype allows you to see how the final result will look at the beginning of the project. You can test everything regarding the structure and layout of your site and collect user reviews thanks to usability testing. To improve, prototyping can be carried out several times until the team is sure that they can proceed to the next stage.
If web prototyping was made good you’re ready for website design test. Test each page carefully and make sure all links work and that they load properly. Also pay attention to meta headers and page descriptions. Even the word order in headings and descriptions can affect page performance.
Launch web design
Finishing website design process steps it’s time for everyone’s favorite part of the website design process: When everything has been thoroughly tested, and you’re happy with the site, it’s time to launch.
Do not think that everything will be perfect at once. There may also be elements that need to be tweaked. The main thing is to find the right balance between functionality and form in web design.
You should not only use the correct font and colors, but also understand how convenient and easy it is for your users to navigate the site.
The launch phase is far from complete – this must be remembered. When your site starts working, you can continuously launch content testing, track analytics and improve if there are any flaws.
Summing up all mentioned above it is worth saying that web design process is really not so simple. Planning, creating content and visual design of the site really requires a lot of effort and ideas, but if you really want to get a good result and a great way to advertise and promote your business, then a quality web site is exactly what you need.
Our design team can create the website of your dreams, which will definitely meet all standards and modern requirements. We propose a variety of different services, so website is not the only in which you might be interested in. You can visit ui/ux design services page to see the whole list.