Top Trends in Product Design for 2023

6minutes read
product design trends

2020 completely changed the rhythm of our life. The impact on consumer behavior led to the emergence of new ideas and trends. Companies face increasing competition and demanding clients. Customers are interested in products that support intelligent features and are linked to other digital products, which means they deal within a single robust ecosystem. Product developers should quickly renew their skills and adjust to the trends’ wave to avoid losing revenue.

In addition to keeping up with modern technologies, companies have to share the guiding values of our modern society. One of them is environmentally friendly products.

In today’s environment, it’s essential to keep up with the times. So let’s take a look at what areas we need to follow in product design to keep up a leading position and attract the attention of our customers.

What are product design trends?

Trends are a leading force in the modern world. There are four essential types of trends: visual, technological, market trends, and user experience trends.

  • Visual trends — include colors, fonts, and other visual effects leading in a certain period. For example, 3D illustrations are on top this season.
  • Technological trends — technology directs modern society. It also influences product design, encouraging designers to introduce new features to stay in demand. The current trends are Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR), the Internet of Things, and others.
  • Market trends — these trends involve market and competitors research in the chosen niche. In addition, products are continuously being upgraded, so it’s necessary to adjust to the wave to retain customers.
  • User experience trends — it’s about a designer’s visual experience. You have to consider what users want, what they care about, and how you can solve their problem, and note the economic and social environment of the country.
product design trends
most common product design trends

Product design trends are built on modern realities. They are formed by researching the target audience’s needs, their preferences. Current social trends are also taken into account, for example, eco-friendly products. But to create the perfect product, the product designer should refer to trends and the company’s business process and follow its goals.

Read more about product design in our blog.

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Why are product design trends significant?

Let’s highlight the importance of trends in business development.

Impact analysis

You can improve your product design because you detect its weaknesses and strengths by trend research. Anticipation based on the trends gives you an advantage, as you offer the customer a relevant product. And as a result, satisfying their needs and the company’s business plan.

Finding new business ideas

Trends inspire new ideas and form the basis for them. Therefore, a company that follows innovations will always generate a lot of ideas.

Attracting customers

Companies engage consumers and make a profit from it by keeping up with current trends in product design. Customers pay attention to the new, even if it’s new, the well-forgotten old. Trends control people to buy new or updated products to stay fashionable.

Establish the essential features of the design

Trends dictate what designers need to do with a product to attract customers. So a quality designer is always up-to-date on the latest innovations to make a company’s product modern.

Top product design trends 2022

Let’s discuss what trends you should keep in 2022 to stay in demand in the marketplace.

Smart product

Researchers say the use of intelligent products will rise to more than $170 billion by 2025.

trending innovative product statistic
grows smart product statistic

Intelligent products can be fitted out with such features as the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), Voice assistants.

Current product design trends suppose that products relate to the same ecosystem. It allows consumers to manage many of them with their smartphones. This has become especially popular during pandemics because people have spent a lot of time at home trying to replace some of their daily activities with intelligent technology.

Eco-friendly products

After the 2020 pandemic shook the world, the product design trends of 2022 are cleanliness and sustainability.

The increasing number of brands on the marketplace, leading to vast choices among buyers. 70% of consumers buy products based on personal beliefs and values. And also, the company adheres to them or not. Therefore, they are willing to pay more to the company which products are environmentally friendly.

Apple also follows trends in product design. It adheres to the environmental movement, so its iPhone 13 came out in an updated package. Instead of a plastic film, a paper seal. The company says it’ll reduce the use of synthetic materials by 600 tons.

product design trends 2022
eco-friendly product design trends

Inclusive-first product

The main task of a product designer is to create a product comfortable for users and profitable for the company, so it’s necessary to think about all social groups. Unfortunately, 15% of people around the world have a disability. Inclusive design is about accessibility. Its main task is to make a product for the user’s needs. Inclusive design is not only about a group of people with disabilities. It’s designed for people with different characteristics, ranging from age, language, and living conditions.

3D printing design

3D printing in product design is becoming available. It’ll give you an advantage over competitors who use outdated methods. 3D printers can be used to create physical prototypes of products at different stages of the design process, which helps you avoid mishaps and get the perfect finished product.

Quality UX design

Great emphasis is placed on quality product UX design. Designers try to make it more developed, and at the same time, economical.

A lot of attention is being paid to personalization. The apps will be adapted to the user’s habits, which will make the product more productive.

They have also begun to use multidirectional layouts more often, which allow users to view content in many directions: right, left, and even diagonally.


minimalism product design trend
minimalism as product design trends 2022

Consumers want one product with high productivity and lots of built-in features. Minimalism is also seen in product design. Customers wish to use neat and concise products.

Statistics show that 94% of the users first look at the site’s design, and 38% leave if they find it unattractive.

Minimalist design is practical, convenient, and memorable. It’s based on only essential elements, space, clean text, and a limited color palette: white, black, and gray. As accent colors, you can use bright shades: red, orange, yellow, or blue. That kind of design is not distracting and gives the website aesthetic and sophistication.

Read more about minimalist web design in our blog.

Combination of styles

The latest product design trend is to combine retro design with new technology. This trend is called “Newstalgic” design. These products are top-rated among the older generation, as they evoke memories of youth.

The UI colors that prevail in this design: shades of bronze, brown, gold, silver, gray, burgundy.


The main design motive is to make it responsive to the user. Nowadays, customers want to see products that are laconic and multifunctional. Staying fashionable is very important in today’s society. This is one of the buyer’s needs. So, you get more customers and profits for the company by satisfying it.

The designers at Gapsy studio are always up-to-date with the latest innovations. We’ll help you make a product that users will like. Check out the finished projects on Behance and Dribbble. And also take a look at the services we provide. Contact us!

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