How Much Does It Cost to Design a Website

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website design cost

Websites have taken over our lives. Almost every sphere of work needs to create a website for the additional (or primary) promotion of its product. We use a wide variety of resources, and they are our helpers. The number of websites has reached over 1.8 billion today. Of course, a lot of these projects have failed, but others, on the contrary, have come to great success.

Web design prices can seem incomprehensible for people who don’t work in web development or internet marketing. After all, the difference in price between two sites that are almost identical in their appearance and have a comparable number of pages can sometimes differ several times and an order of magnitude.

It is quite logical that for entrepreneurs who have decided to use the Internet to develop their business and are faced with the need to create a website as the first step in this direction, a natural question arises – what does the cost of a website depend on and how much does a website design cost? We will try to answer it in this article.

It doesn’t matter how much money a person has; in most cases, he just wants to dispose of it correctly, not to waste it. Hence this question regarding the website design price, because for an entrepreneur, it is especially important – we are talking about their savings, which should be invested in such a way as to get the maximum return.

TOP most essential factors that affect website design pricing

You will get ten different answers if you ask ten different designers about the website design costs. And it can be a price tag from hundreds to several thousand dollars. The point is that the final answer depends on several factors:

website design cost main factors
factors influencing website design pricing

1) Site size

Site size has a significant impact on web design prices. There are a million types of sites. By the way, you can read about what they are in our what is web designing article.

The larger the website size you want, the more you will have to pay for web designers’ services since it takes much more effort.

In most cases, the size of a site is determined by the number of pages.

2) Copywriting

Many entrepreneurs make mistakes when they start designing without content. Therefore, the design should at least run in parallel with copywriting. If you are unfamiliar with content optimization for search engine optimization (SEO), it is worth paying to copy a website. With this service, you can maximize the performance of your website’s performance and increase your ROI.

But how does copywriting affect the pricing of your web design?

Although the cost of copywriting varies, you can expect to pay around $ 300 per web page. However, if you’re an online store, product pages usually cost around $ 60 per page, and eCommerce product pages have a lower price tag due to fewer words.

3) Style and complexity

All websites require deep creativity to have an unforgettable experience. A designer needs out-of-the-box thinking to create a concept that reflects your brand. Your website should reinforce the benefits of your product or service. Visual communication should be designed so that messages are conveyed through textual information and visual solutions.

Regardless of what style you are looking for, from simple to upscale, your agency must build a website that reflects your brand while also providing an intuitive and user-friendly interface for shoppers.

4) Responsive

Every year, mobile traffic growth is increasing, and it already confidently dominates in some niches. Trying to ignore it means deliberately harming your own business.

The introduction of a responsive layout on the site allows you to provide the same usability on all devices, regardless of the screen size. The essence of the technology is clear from the name itself – based on the definition of which device (monitor or smartphone) is used for viewing, the content blocks are rearranged to provide a better user experience.

If you want to understand in more detail what responsive design is, then you should read our article, “What is a responsive website design and how it works.”

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How much does it cost to design a website?

Only having an attractive appearance is by far the most valuable ingredient in a good website design. Of course, visuals also play a huge role, but how this site function is also essential.

Of course, there are tons of tools that you can use to create a finished website, but will this make your website profitable and unique compared to others? In most cases, no. Website creation is a creative step and process; it is the art of creating a product by a team of designers and achieving a WOW effect on the customer and the target audience.

When it comes to creating a website design in our studio, this price tag consists of:

a) Design discovery

Purpose: The team looks at your website from the target audience’s perspective. What do your customers need, and why should they contact you? How will your product solve their problem or satisfy their desire? Then, the team evaluates your product against your competitors’ strengths and weaknesses, their pros, and cons, and creates a decisive business goal and marketing strategy.

It is also imperative to understand your target audience and the future client; therefore, the team collects answers to many questions, which will allow you to create a unique website design that will be visually attractive and functionally effective.

web design discovery cost
website design discovery pricing

Time for this task: approximately one week

Results: Compiled user (target customer) personality, customer journey maps, value propositions, sitemap, and business model.

Cost range: $1000 – $1500

b) Prototyping

Purpose: at this stage, it uses all the research data and proceeds directly to the design itself to offer the future target audience intuitive and effective ways to use them.

This stage’s primary goal is to complete information architecture development using a sitemap and create a skeleton system of the future website’s unique pages.

website design prototyping cost
website design prototyping pricing

Team composition: UX designer

Duration: approximately one week

Results: Advanced high-level information architecture with sitemap, wireframes, ready-made prototypes, and mockups.

Cost range: $800 – $1500

c) Visual concept

Purpose: after the stage, our designers’ most favorite phase begins – the phase of your product’s visual design. This stage comes with a unique design concept – with creativity. At this stage, the UI design team creates mood boards. By the way, you can read more about how to create mood boards in our previous article.

Based on the created wireframes and the opening phase results, the designers creatively implement the main screen ideas. Namely, they make different visual directions and offer you a couple of versions to choose from.

web design visual concept cost
website design visual concept pricing

Team composition: UI designer

Duration: 1-2 weeks

Results: refined user interface concept

Cost range: $500—$1000

d) Visual design

Purpose: Visual design is the most “tasteful” and subjective type of design, but it is also the most easily judged. Visual designers take input from product and interface designers, but they are responsible for developing the “spirit” of the product. Therefore, they spend most of their time working on the attractiveness of interface elements to make the product’s purpose and value clear to users. A good visual designer knows how to make a product look good without overly flashy details.

Visual design aims to ensure the product delivers a sense of quality and elicits the right emotional response from users. At the output of the visual stage of creating a design, high-resolution images, animations, or other elements are obtained that can be immediately understood by the user and included in the final product.

Sometimes projects neglect the visual component of their product and have problems with conversion and refusal of the target audience to take action. Do you have such a problem and do not know how to solve it? Then most likely, you need to resort to a UX audit of your product. You can learn more about this by reading our article What is a UX audit.

website visual design cost
website visual design pricing

Team Composition: UI designer, Graphic Designer / Illustrator

Duration: 3-5 weeks

Cost range: $1500—$2500

e) Responsiveness

Purpose: Create RWD (Responsive Web Design) for every possible device you want, from digital clocks to massive wide-angle computers. And also the creation of a design that will look uniform in any language of the world. Our designers can adapt your site to any language to look attractive.

web design responsiveness cost
website design responsiveness pricing

Team composition: UX / UI designer

Duration: 1-2 weeks

Results: Responsive user interface design + language adaptation

Cost range: $600- $1400

f) Support

Purpose: At this stage, the designer should be able to work closely with the development team.

The designer at this stage can:

  • make sure everything is working correctly
  • makes design audit and maintenance
  • advise developers on the design so that everything is as consistent as possible
  • the site should be a tool for your business. Therefore, it needs to be continuously improved and adapted to the marketing and business consumers. In this case, it will work for the company and be beneficial

Team composition: UX / UI designer

Duration: This can be a permanent subscription of 40-60 hours per month.

The client of our web studio can also choose services that will provide comfort. For example, site support, writing articles, creating a logo, and corporate identity. All this costs money.

Summing Up

Creating a website design is a complicated process that can’t be neglected if you want to create a valuable product. If you invest in creating a quality web design, your product won’t be left without attention and will bring you profit in the future.

We hope this article was helpful to you and helped you understand website design pricing in our Studio. Of course, all this estimate is approximate, and you can contact us on the Contact Us profile to accurately determine the app design price. Check out our works on Dribbble to be sure that we are experienced in design, and thanks to the variety of our services, we can handle any of your ambitious desires.

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