What Do You Need to Know About E-commerce Website Redesign in 2023?

E-commerce services are at their peak right now. In today’s reality, you must stand out from the crowd to grow in the field. This is where UX design can work out in your favor. But what if you face some problems on the way, and your business is not that successful? An e-commerce website redesign may help you to see what’s wrong. This process enables your brand to have a fresh start and is beneficial for your future development. Let’s discuss some crucial points on why your e-commerce website needs a redesign.

The reasons for an e-commerce website redesign can vary, but one thing is clear: your website could be more effective. You may notice some troubles with user experience, but not all are visible. Look at the list of reasons to redesign your website below.

Learn more on this topic: Why to Redesign Your Website?

Your sales are dropping

As an e-commerce organization, sales are your number one concern. The reason for its decline may be a website’s design. A poor user interface can cause your clients to switch to a competing e-commerce service. A website redesign helps you overcome this situation. Reviewing possible usability issues and overall functionality reveals existing problems and may predict potential downflows. 

Another reason for dropping sales can be a high bounce rate and low return on investment (ROI). It indicates that visitors don’t engage with the website or make purchases. It’s time to take action if these metrics appear concerning to you. An e-commerce website redesign can deal with it, focusing on factors such as conversions, bounce rates, and average website visit duration. 

You don’t fit the target audience 

The key to creating a successful e-commerce website is knowing your target audience. Understanding the clients’ behavior and purchasing routines can take your business to the next level. An e-commerce website redesign will meet customers’ needs which leads to getting more income. Your buyers can help you discover the problems they are facing using your website. Conduct surveys, user interviews, or online store tests to detect usability difficulties quickly.

Your business goals must be established at the start of your journey. If you don’t have a clear vision of how things should work out in your favor, your website might not be as successful as you want it to be. A redesign can give a new life to your company. All you need to do is confidently follow your plan.

Your design is outdated

Today, recent trends emerge quickly, and it might take effort to follow each simultaneously. Your obsolete website’s design can turn users away, as 88% of users are less likely to return to a website after a bad experience. Poor navigation, unpleasant usability, or low speed might cause this issue. 

Leave overwhelming design behind. A web page can form a first impression of the brand, so for an e-commerce website, it’s necessary to meet users' expectations. Your web page can turn a usual visitor into a dedicated customer. In this matter, revise everything, starting from usability and finishing with a color palette. 

These problems confuse customers, and they’d rather leave the service than try to understand its functionality. 

Check the website design services we offer! 

Your website isn’t mobile-friendly

The importance of a mobile-friendly website is evident, especially for your e-commerce web page. Statistics say that 53% of consumers use smartphones to shop. The conversion issues could be the result of low-quality mobile website design. Your goal is to ensure users a flawless shopping experience on every device. 

Optimize the website for each screen size when redesigning. Thus you let customers have a satisfying journey with your brand. 

See the Best E-commerce App Design Tips in our blog.

The redesigning process certainly has its benefits. Let’s discuss how it helps you end up in a beneficial position.

Higher conversion rate

An e-commerce website redesign can give customers a renewed perspective on your brand, resulting in a higher conversion rate. An improved design attracts new clients and makes it easier to discover the web page. Working with a professional design team provides a full scope of services, such as UX audit and research, to help you identify all the data issues. This way, buyers will end up completing a desired action. 

Our team offers a wide range of UX/UI design services to create a high-quality website for you. 

Returning customers

94% of first impressions are related to the website’s design. Customers with a pleasant experience are more likely to use your services again. Analyze possible pain points and ask customers' opinions on what needs to be improved. It’s one of the best ways to put both sides in an advantageous position.

Higher rank in search engines

Your e-commerce website gained organic search engines’ visibility over time, allowing your clients to find you easily. When redesigning, remember to transfer your SEO so that the search engines will detect what they know about your website. The goal is to lose the least amount of traffic possible. Ensure your website has an organized structure with a logical page hierarchy. As a result, it’s easier for search engines to identify your website and for users to navigate and find relevant content. 

After successful data migration, it’s possible to see your website going higher in search engines. Website design upgrades can revive your brand and get it noticed by more people.

Better branding

Branding is critical in gaining the trust of your potential clients. Nowadays, online stores develop mobile-friendly websites, optimize them for search engines, and create custom UX design. The focus on branding helps your business's credibility, which is essential if you want to succeed. 

E-commerce website redesign makes it easier for new customers to have the best buying experience possible, which leads to improved branding. It allows you to promote your business and increase conversion. High-quality branding is a decisive factor for users to trust you.

A website doesn’t guarantee immediate customer trust for you as a brand. Everything you display there must be understandable and reasonable. Here are some main aspects to consider when you redesign e-commerce website.

• Social proof. Include customer reviews, testimonials, and ratings. Displaying genuine customer feedback and experiences can add credibility to your brand and help establish trust with potential customers.
• Secure payment options. Offer a variety of trusted and secure payment options to customers. Display accepted payment methods and security measures to reassure customers about the safety of their payment information.
• Authentic product information. Product descriptions, images, specifications, and customer reviews should all be accurate and detailed. Be transparent about product availability, pricing, and shipping details. Exaggerated claims or misleading information can undermine trust.
• Clear policies. Communicate your return, refund, and privacy policies to customers. Ensure they are easy to understand and prominently displayed on your website. Avoid hidden fees or complicated policies that can create confusion or mistrust. 
• Customer service. Provide multiple channels for customer support, such as email, live chat, or phone, and ensure your customer service team is knowledgeable, helpful, and responsive. Promptly respond to customer inquiries or complaints. Remember that your website's UX can be a reason for some issues. Users may be confused by hard-to-understand web page structure.

As we overlooked the reasons and benefits of the redesigning process, let’s continue with some practical tips to get a high-quality result.

Don’t overload the homepage with content

The homepage is the first thing your customers notice. It’s the right place to impress visitors, so use it wisely. Add media content that perfectly represents your brand’s personality. The key to a great homepage is to make it simple and exciting. Use informational video or animation to keep users' attention. It's a great way to keep them entertained while also assisting them in getting to know the company. 

The homepage’s purpose is to introduce visitors to the brand. Give them space to take their time and explore the web page. Filling it with unnecessary information can distract customers from the main point. 

Have a look at the homepage design we created for Footplace:

Make the filters easily accessible

Filters are essential if you have plenty of products to choose from. Providing customers with this feature helps them navigate the catalog and easily find the desired product. 

The problem is that filters are not always easily accessible on the website’s mobile version. It can happen due to a lack of screen space. If it occurs, make it as noticeable as possible. One of the ways is to display the most relevant filter category with the option buttons on the page. This way your customers won’t spend much time looking for the filter feature. 

Consider using an expandable panel to allow users to extend the filters based on their preferences if you have plenty of them. It helps to keep the interface uncluttered while providing a quick overview of available features. 

You may be interested in the Best E-commerce Website Design Tips.

Display product options as buttons

Users want a fast and easy choosing process. Avoid long dropdown menus with product options – they can be time-consuming and hard to read for shoppers. Instead, create visual buttons that catch their attention. A clear presentation of all the available colors, sizes, or materials will effortlessly navigate customers. 

Another advantage is showing the user what products are in stock by disabling certain buttons. It’s time-saving and understandable for both new and existing customers. 

Add payment wallets

Give your clients more reasons to trust you. The payment process can be fast and straightforward for everyone. Add payment services such as Apple Pay, Google Pay, and PayPal so that users can complete online shopping immediately. They're becoming more common as options on e-commerce checkout flow. 

This method is more suitable than filling out the card number, especially for new visitors who have yet to discover your services.

Use background neutral colors

Neutral background colors provide a clean, balanced, and timeless look to the website. These shades are visually pleasing and easy for the eyes to process. They create a certain depth and make the space look bigger. Some popular ones are white, light grey, beige, and pale pastels. Moreover, the bright elements such as buttons and text will increase contrast and draw users’ attention better. 

However, it's essential to consider your specific brand, content, and design goals when choosing background colors. Test how they appear on different screens to ensure an optimal user experience. 

Read more tips on How to Redesign a Website.

It’s difficult to predict the overall cost of an e-commerce website redesign, as many factors can affect it. For example, you can redesign only a specific website part or feature, so the complexity of potential work will define the cost. 

The average cost for a simple website redesign can vary from $1,500 to $6,000. The redesigning process is time-consuming and depends on what range you want to take. The best way to deal with it is to define the budget you are willing to spend. Once you have a specific number, you can estimate how much you can spend on each redesign aspect. 

Here you can see Gapsy Studio’s rate for the website redesign. We ensure you with a great price-quality ratio.

Learn more about How Much Does It Cost to Redesign a Website.

Now you can see that the redesigning process has many advantages for your profit. Here, we highlighted the main points to consider when redesigning. The design you create affects users' impressions of your brand, and you want it to be positive. Besides, your reputation influences your conversion. 

An e-commerce website redesign makes a vast impact on your success. Gapsy Studio can reimagine your digital product and give it new life. If you are interested in our services, check out our portfolio and contact us when you are ready!