Nowadays, web design illustrations are more than just a decoration for a site or an app. Instead, they are driving, motivating, and engaging.
Knowing how to get the message of an illustration right is critical for a project’s success. Illustrations for web design should be useful. Their competent presentation carries a lot of information. They can act as visual examples of the information or research. Their most important function is that they act as the face of the company. Illustrations make the brand easily recognizable and preserve the style of the company.
Let’s analyze why web design illustrations are so important, and what functions they carry.